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Complete Guide to Marketing for Coaches

Updated: Jun 29, 2023

Marketing can feel icky and frustrating when you start your coaching business… after all, you started this career to coach, not become a superwiz content creator & strategist right!? Here's the thing, if you are looking to expand your online presence, connect with your target audience, and grow your coaching business… you are going to need to do one of 2 things:

  1. Learn what you can about marketing, showing up authentically, and create a plan where you can show up consistently online

  2. Outsource your marketing (Heads up: you’ll STILL need to have input if you want to show up with authenticity!)

In today's digital age, effective digital marketing strategies are essential for coaches to succeed in reaching and engaging their audience, establishing their brand, and driving results. Whether you're an aspiring, new, or established life coach, this ultimate guide to digital marketing for coaches' is here to help you navigate the world of online marketing, and unlock the full potential of your coaching business.

Before you dive in and start producing content for your audience let’s take a closer look at marketing for coaches’ and what it really takes to make it work effectively for your business.

A Guide to Marketing for Coaches:

Mastering Social Media Marketing for Life Coaches


Social media marketing is essential for a successful coaching business as it provides a powerful platform to connect with your audience, build your brand, and make a meaningful impact by sharing more of your awesome uniqueness.

To avoid wasting precious time speaking to the void stay consistent and intentional in your social media efforts with a well-defined social media strategy that:

  • Aligns with your business goals and values

  • Offers engaging content that resonates with your ideal clients

  • Selects the right platforms to reach your target audience

  • Builds communities that foster engagement and relationship building

Learn how to develop a social media strategy with tips on storytelling, authenticity, and mindful social media management in this article >

Is media marketing starting to feel laborious? What this interview on releasing the expectation of marketing on social media & trust what feels right:

Human Design Principles in Marketing:


Human Design principles can be a valuable asset in your marketing strategy as a life coach. Understanding and utilizing Human Design profiles, centers, channels, and gates can help you create a unique and aligned personal brand that resonates with your target audience and get your message out in an aligned mission-filled way.

Incorporate Human Design insights into your content, messaging, and visuals to convey your coaching message in a way that aligns with your unique energetic blueprint and helps you stand out as a spiritual coach.

Don't have your Human Design chart yet? No worries! You can get a free one HERE.

For an honest look behind the scenes of building a successful spiritual coaching business and finding clients watch our free video series. We share insights into the reality of running a spiritual business from money, marketing, operations, personal blocks, human design & more!

The Power of Email Marketing for Life Coaches


Email marketing is a tool that has the power to turn visitors into clients by showcasing your expertise, providing value, and guiding them to your newest offers. The best part is, you can pretty much guarantee that those who have opted to receive emails from you are already interested in your services, and this gives you the opportunity to build a trusting relationship with them so that when they decide to invest in a high-value coach, you are the one they come to. The most important thing to keep in mind with email marketing is not to send emails to just sell but to build trust, rapport, and experience of what it would be like working with you. You want to be value-led and client-focused.

Discover how to grow, nurture, and monetize your mailing list as a spiritual life coach

Build Unforgettable Brand and Identity for Spiritual Life Coaches


As a life coach, branding means expressing your authentic self, values, and expertise to create a unique identity that sets them apart from others, it is the essence of who you are that courses through all elements of your business. From the visuals on your social media platform to the tone with which you write your emails to the colors you choose to define your brand, it should all scream THIS IS ME!

The goal is to make yourself unmistakable online. To create an unforgettable brand identity you must consider your spiritual practice, values, and the principles of conscious marketing, how you want your audience to feel the minute they land on any and all online platforms, and as always, maintain consistency.

Discover how to define your brand in our full guide:

Market Your Coaching Business Through Your Website:


While a website is not essential to your success as a life coach, you're going to want to consider this at some point if your goal is to become renowned in your field.

Pitching your services to potential clients can become difficult without a platform that establishes your credibility, communicates your services, and makes it easy for the right clients to find and book sessions.

Our comprehensive guide has got you covered with 9 fundamental pillars for a successful life coach website, complete with examples that will help you connect with your soulmate clients and boost your bookings. Read the full article >

Podcasting for Spiritual Life Coaches


To truly maximize the efficiency of your marketing efforts, it's crucial to prioritize methods and styles that align with your physical, energetic, and business needs.

Consistency is the cornerstone of any successful marketing strategy, so it's essential to choose a style that you genuinely enjoy.

If you thrive on speaking or being on video, enjoy educating your audience on in-depth topics, and see yourself as something of a teacher, starting a life coach podcast could be a perfect fit to reach one on many, instead 1:1.

Read our in-depth guide to explore the benefits of owning a podcast and valuable insights on how to embark on this exciting journey >

Wrap-Up: Marketing for Coaches'


If you're an established life coach, you know how crucial marketing is to attract clients and have likely already started picking up 'hot tips' on Instagram. But the fact is - the only thing that will make a real difference is using techniques, strategies, and schedules that really suit your working style. Don't stress if you're not into hard selling or outbound strategies, there are other ways to promote your brand effectively.

The key is to find marketing strategies that feel good and energize you, rather than drain you. If you're feeling exhausted or like your efforts are falling flat, it's time to take a step back and reassess. One coach can market and gain clients through weekly podcasting. Another can gain clients through Google Search. No one coach is the same, nor are marketing plans. Find what works for you and feels good so that your energy exudes and attracts clients through any marketing path you decide.

We recommend choosing one strategy and experimenting with it for at least 3- 6 months then reviewing and refining from there. It takes time to gather stats before you can decide what marketing approach is for you or not for you.

We'd love to hear from you! Share your experiences in the comments below. What marketing techniques have you found most effective in building your brand as a life coach?

Remember, marketing is an ongoing process, so be patient with yourself and keep refining your approach to attract the clients you deserve.



And receive immediate access to our bundle of educational materials that are designed to support you in starting and growing a spiritual coaching practice.

Prefer to Listen? Here Are Our Top Podcast Episodes on Marketing for Life Coaches


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