Updated: Jun 29
02. Human Design Principles in Marketing
05. Principles to transform how you market your spiritual business.
09. Wrap-Up: Marketing for Coaches'
10. Our Top Podcast Episodes on marketing for life coaches
Owning a business is like having a demanding baby, it requires you to be multifaceted, but first and foremost you must prioritize your coaching hat. This is why it’s important to prioritize marketing methods and styles that align with your needs both physically, energetically, and mentally. Remember, consistency is key with any marketing strategy so pick a style you enjoy! If you love to get talk, educate your audience on in-depth topics, and consider yourself something of a teacher starting a life coach podcast could be perfect for you. To better understand the benefits of owning a podcast and how to go about starting one… read on.
Podcasts are GREAT for lead generation and nurturing
If you are ready to amplify your coaching practice and connect with your audience on a whole new level podcasting can be one of the most effective ways to do this! As a life coach, you're all about guiding and supporting your clients on their personal growth journeys. Podcasting allows you to share your wisdom, insights, and stories in your own voice, literally! Your listeners get to hear your tone, energy, and personality, which helps them build a deeper connection with YOU. It's like having a personal conversation with your audience, even if they are thousands of miles away.
Podcasting also offers a flexible and convenient way to consume content. Your listeners can tune in to your podcast episodes while commuting, exercising, or doing chores, making it easy for them to incorporate your coaching into their daily routine. It's a fantastic opportunity to reach your audience wherever they are and make your coaching accessible to them at their convenience.
Another benefit of podcasting is the potential to expand your reach and impact. Podcast directories like Apple Podcasts, Spotify, and Google Podcasts have millions of active listeners, providing you with a vast audience pool to tap into. Plus, with social media promotion and word of mouth, your podcast can reach even more people who may be interested in your coaching services.
Equipment and Technical Setup
Now that you're excited about the benefits of podcasting, let's talk about the equipment and technical setup you'll need to get started. Don't worry; you don't need a fancy recording studio or a truckload of expensive equipment!
First and foremost, you'll need a good-quality microphone. A USB microphone like the Blue Yeti or Audio-Technica ATR2100x is a popular and affordable option for beginner podcasters. It's easy to set up, produces clear audio, and connects directly to your computer.
You'll also need recording software to capture and edit your episodes. Audacity and GarageBand are free options that provide basic editing capabilities, while more advanced options like Adobe Audition and Descript offer professional-grade editing features. You can also use online recording platforms like Zencastr or SquadCast if you plan to have remote guests on your podcast.
Once you have recorded and edited your episodes, you'll need a hosting platform to store and distribute your podcast episodes. Popular hosting platforms include Libsyn, Podbean, and Anchor, which offer different plans and features to suit your budget and needs.
Crafting Compelling Podcast Content
Now that you have the right equipment and technical setup, it's time to focus on creating compelling podcast content that resonates with your audience.
Here are some tips to help you craft engaging episodes:
Find content ideas: Think about the topics, questions, and challenges that your target audience may be interested in. What are their pain points, and how can you address them through your coaching? Conduct research, ask your clients or community for suggestions, and draw from your own experiences and expertise to come up with relevant and valuable content ideas.
Invite guests and conduct interviews: Having guests on your podcast can bring fresh perspectives, insights, and diversity to your episodes. Invite experts, fellow coaches, or individuals with inspiring stories to share. Conduct interviews to create engaging and dynamic conversations that provide value to your listeners. TIP: Share interviews with people who have a larger reach in your target audience than you!
Be authentic and relatable: Your podcast is an opportunity to showcase your authentic self and connect with your audience on a personal level. Share stories, anecdotes, and examples from your own life and coaching practice. Be relatable and speak in a conversational tone that resonates with your audience. Clients are attracted to YOU more than your credentials so let me know who they’re going to be working with.
Provide actionable tips and advice: Your listeners tune in to your podcast to learn and grow. Make sure to provide practical and actionable tips, advice, and strategies that your audience can implement in their own lives. Be specific and clear in your content, and provide step-by-step guidance whenever possible.
While podcasting can be a fulfilling passion, it can also be a potential source of income for life coaches. Here are some ways you can monetize your podcast:
Sponsorships and advertising: You can collaborate with brands or businesses that align with your coaching niche and values for sponsorships or advertising. This involves promoting their products or services in your episodes in exchange for a fee or commission.
Donations and merchandise: You can set up a donation button on your website or ask for support from your loyal listeners. You can also create and sell merchandise, such as t-shirts, mugs, or books related to your podcast or coaching practice.
Paid subscriptions or premium content: You can offer premium content, such as bonus episodes, exclusive interviews, or coaching sessions, to your loyal listeners in exchange for a subscription fee. Platforms like Patreon and Supercast offer options to set up paid subscriptions.
Coaching services and products: Your podcast can also serve as a marketing tool for your coaching services, courses, workshops, or books. Use your podcast to showcase your expertise and build trust with your audience, and direct them to your coaching offerings.
Promoting Your Podcast
Promoting your podcast can be a fun and exciting journey. Here are some relaxed and effective ways you can spread the word about your podcast and grow your audience.
Leverage your existing networks: Share your podcast on your social media platforms, and ask your friends, family, and clients to help spread the word. Word of mouth can be a powerful tool!
Collaborate with other influencers or experts in your niche: Reach out to fellow life coaches, wellness gurus, or motivational speakers to be guests on your podcast or vice versa. This can help you tap into their audience and expand your reach.
Networking: Attend industry events, conferences, or local meetups, and share your podcast with like-minded individuals. You can also guest on other podcasts or participate in interviews to expose yourself to new audiences.
Utilizing SEO strategies to improve your podcast's discoverability: Optimize your podcast title, description, and tags with relevant keywords to increase its visibility in search results.
Engage with your audience: Respond to comments and messages, ask for feedback, and create a community around your podcast. This can help foster loyal listeners who will help promote your podcast through word of mouth.
3 Examples of High-Value Life Coaching Podcasts:
"The Life Coach School Podcast" by Brooke Castillo - This podcast stands out for its comprehensive and actionable approach to life coaching. Brooke Castillo, a renowned life coach, provides practical tools and techniques for managing thoughts, emotions, and actions to create lasting change. Her episodes are well-structured, informative, and delivered with clarity and authenticity, making it easy for listeners to apply the concepts to their own lives.
“The Words of Wisdom Podcast” by Minerva Maharajh - Minerva offers excellent bite-sized episodes packed with actionable content, tools, and meditations. This podcast is a hub of free value that her listeners can tap into at any time. Minerva Maharajh is known for her manifesting abilities and leans into this expertise throughout the podcast, grounding complex topics into relatable action steps.
“On Purpose” with Jay Shetty - is another fantastic life coaching podcast that has shown desirable growth rates. He combines personal anecdotes, interviews with influential guests, and practical tools to help listeners live a more purposeful and meaningful life. If you’re going to lean into guest podcasts (and we think you should) On Purpose with Jay Shetty should be your inspiration.
As a life coach, podcasting can be a powerful tool to connect with your audience, share your expertise, and build a loyal following. By following the tips and strategies mentioned in this blog post, you can create a successful podcast that resonates with your target audience and helps you achieve your coaching goals.
Remember to be authentic, and relatable, and provide valuable content that aligns with your coaching niche. So, grab your microphone, hit that record button, and start sharing your coaching wisdom through the powerful medium of podcasting. Happy podcasting, and best of luck on your coaching journey!