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02. Human Design Principles in Marketing
05. Principles to transform how you market your spiritual business.
09. Wrap-Up: Marketing for Coaches'
10. Our Top Podcast Episodes on marketing for life coaches
As a life coach, your ultimate goal is to connect with your clients, provide guidance, and help them achieve their goals. While social media and other digital marketing channels are essential, one often overlooked but highly effective tool for building relationships and growing your coaching business is email marketing. Before you get stuck in we’ll look at some of the benefits of email marketing for life coaches and provide strategies and best practices to help you optimize your email marketing efforts.
The Benefits of Email Marketing:
As a life coach, you understand the importance of building genuine relationships with your clients. Email marketing allows you to do just that by providing a direct line of communication to your audience. Unlike social media or other platforms, email is an owned platform, meaning you have control over your email list and can communicate with your subscribers without relying on algorithms or third-party platforms.
One of the great benefits of email marketing is that it allows you to speak to warm leads - those who have already expressed interest in your coaching services by opting-in to your email list. These leads are more likely to convert into paying clients because they have already shown an interest in what you have to offer. Plus, you can keep your waitlists engaged and excited about your upcoming programs, workshops, or events by sending targeted emails that keep them informed and engaged. This way, when the time is right, you can easily convert them into paying clients.
Email marketing provides you with a powerful tool to guide potential clients through your sales funnel. You can create automated email workflows that nurture your leads, providing them with valuable content, testimonials, success stories, and special offers that lead them towards booking a coaching session or signing up for your programs. This allows you to build trust, credibility, and engagement with your potential clients, increasing the likelihood of conversion.
Building Your Mailing List with Opt-in Forms & Lead Magnets:
The key to a successful email marketing campaign is a high-quality email list. Building an email list starts with creating opt-in forms that capture the email addresses of your potential clients. Opt-in forms can be placed on your website, blog, social media pages, and other online touchpoints. To entice potential clients to join your email list, you can offer a lead magnet - a valuable piece of content that addresses their needs, challenges, or aspirations. This can be a free ebook, worksheet, checklist, video, or any other valuable resource that resonates with your target audience. Your lead magnet should provide immediate value and establish you as an expert in your coaching niche.
Here’s a great example from Joanna Martin:
When creating opt-in forms and lead magnets, it's important to keep your target audience in mind. Make sure your lead magnet aligns with your coaching services and is relevant to your ideal clients.
Keep the opt-in forms simple and easy to complete, asking only for essential information like name and email address. And always follow best practices for data privacy and compliance with relevant laws, such as GDPR or CAN-SPAM, to ensure your subscribers feel safe and confident in providing their information.
Email Content Creation:
Now that you have a growing email list, it's time to create engaging and relevant email content that resonates with your subscribers. Your emails should provide value, be friendly and relatable, and align with your coaching philosophy. Here are some tips and best practices for creating effective email content:
Use Email Templates: Email templates can save you time and effort while ensuring consistency in your brand messaging. Choose friendly and visually appealing email templates that are mobile responsive andeasy to read. You can customize these templates with your own branding, images, and content to create a cohesive and professional look for your emails.
Write Compelling Subject Lines: Your subject line is the first thing your subscribers will see, so make it attention-grabbing and compelling. Use action words, personalization, and curiosity to entice your subscribers to open your emails. Experiment with different subject lines and track their performance to see what resonates best with your audience.
Craft Engaging Body Copy: Your email content should be engaging, relevant, and personalized. Share valuable insights, tips, stories, or testimonials that are aligned with your coaching niche and address your subscribers' needs and challenges. Keep your tone friendly and conversational, and avoid using overly technical language or jargon. Personalize your emails with your subscribers' names and segment your list to deliver targeted content based on their interests or engagement level.
Include Clear Calls to Action (CTAs): Your emails should have a clear purpose and a call to action (CTA) that guides your subscribers towards taking the desired action, such as booking a coaching session, signing up for a program, or downloading a resource.
Choosing Your Email Marketing Platform:
Selecting the right email marketing platform is crucial for the success of your email marketing campaigns. With so many options available, it's important to consider your specific needs as a life coach and choose a platform that aligns with your goals and requirements. Here are some tips for picking the right email marketing platform:
Ease of Use: Look for a platform that is user-friendly and doesn't require advanced technical skills. As a busy life coach, you want a platform that allows you to easily create and send emails without spending too much time on the technical aspects.
Features and Functionality: Consider the features and functionality offered by the email marketing platform. Look for features such as customizable templates, automation and workflows, list segmentation, analytics, and integrations with other tools or platforms that can enhance your email marketing efforts.
Pricing: Consider your budget and compare the pricing plans of different email marketing platforms. Look for a platform that offers a pricing structure that fits within your budget and provides good value for the features and services offered.
Here are three top email marketing platforms for life coaches:
Mailchimp: Known for its user-friendly interface and robust features, Mailchimp offers customizable email templates, automation workflows, segmentation options, and detailed analytics. It also has a free plan, making it cost-effective for small coaching businesses.
ConvertKit: Specifically designed for creators, including life coaches, ConvertKit offers features such as customizable templates, automation workflows, segmentation, and landing pages. It also provides advanced tagging and segmentation options for personalized content delivery.
ActiveCampaign: A powerful platform with advanced automation and CRM features, ActiveCampaign offers customizable templates, automation workflows, list segmentation, analytics, and integrations with other tools. It also has a CRM functionality for managing leads and clients within the same platform.
Email marketing is a powerful tool for life coaches to connect with their clients, nurture relationships, and grow their coaching business. By building a quality email list, creating engaging and relevant email content, and leveraging email automation and workflows, you can optimize your email marketing efforts and increase your chances of converting leads into paying clients. Remember to always follow best practices for email marketing, such as obtaining permission from your subscribers, providing value, and respecting data privacy laws. With the right strategies and best practices in place, email marketing can be a game-changer for your coaching business. Happy emailing!